Sriracha Packaging Design
Branding/Packaging Design
For this project I refocused the classic Sriracha packaging and branding design to promote a high-end hot sauce product. I started with a deep dive case study, where I learned about the origins of the parent company and symbolism behind the recognizable rooster. I used my research to inspire my design choices and guide me to the final product below.
MY TAKE…
“Sriracha is a well known and beloved hot sauce that is commonly seen in supermarkets and grocery stores. It’s seen in plastic packaging capped with its signature green lid…”
“I want to modify the branding style and packaging to create a high-end looking product by simplifying and minimizing it’s current logo to present a fresh and eye catching design with a modern and sleek new look.”
Created in Adobe Illustrator.
2022