Jack in the Box rebrand and Marketing Campaign

Branding Identity/Marketing Design

I partnered with marketing interns during to re-design the classic Jack in the Box branding and marketing materials. We aimed to refresh and stylize it’s current branding and logo while still maintaining its associative qualities. I kept the same box shape and used a cursive script style font to add more character and charm to the overall appearance. I also designed marketing campaign collateral for a collaboration with the musician Jack Harlow.