PROJECT
Foundry
(In Progress)
DESIGN TYPE
Brand Identity & Marketing Campaign
DESCRIPTION
Foundry is a conceptual brand identity and marketing exploration for a coworking and innovation center designed to bring together entrepreneurs, creatives, makers, and emerging businesses. The identity explores the idea of connection, collaboration, and transformation, positioning the space as an environment where ideas can come together and take shape.
The project originated as a client engagement and progressed through initial brand identity studies, but ultimately did not move forward into the final stages or implementation. I chose to continue developing the initial concepts independently, expanding the visual identity and exploring how the brand could translate into a broader marketing position and cohesive brand experience.
Brand Context
Building from the original identity studies, I explored the brand's audience, positioning, messaging, visual language, and potential marketing touchpoints—extending the identity beyond the logo into digital, environmental, experiential, and campaign applications.
Foundry is a shared workspace and innovation hub designed to bring together entrepreneurs, creatives, startups, makers, researchers, and established organizations. Rather than functioning as a traditional coworking office, The Foundry provides the environment, resources, and community needed to move ideas from concept to reality.
Ideas enter as raw material. Collaboration gives them form.
Create using Adobe Illustrator, Photoshop, AI rendering in ChatGPT
2026