Partnered with a team of marketing interns to reimagine the classic Jack in the Box brand identity and marketing materials. Our goal was to modernize the brand while preserving its recognizable character and equity. I retained the iconic box form and introduced a custom cursive wordmark to create a more approachable, expressive identity. In addition to the brand refresh, I designed campaign collateral for a conceptual collaboration with musician Jack Harlow, extending the visual system across promotional touch-points.